Diplomacy is the art and practice of conducting negotiations between representatives of states. It usually refers to international diplomacy, the conduct of international relations through the intercession of professional diplomats with regard to issues of peace-making, trade, war, economics, culture, environment, and human rights.
International treaties are usually negotiated by diplomats prior to endorsement by national politicians. In an informal or social sense, diplomacy is the employment of tact to gain strategic advantage or to find mutually acceptable solutions to a common challenge, one set of tools being the phrasing of statements in a non-confrontational, or polite manner.
Diplomacy resides in the ability to influence others to obtain specific outcomes employing tactful techniques to gain strategic advantage or to find common solutions to a challenge .
The use of diplomacy instruments shifts attitude from coercion to a non-confrontational action .
Its roots and resources rely on policies, culture and values.
Diplomacy tools include public diplomacy, negotiation techniques, cultural understanding and cross cultural communication proficiency, intelligent use of public relations and media relations competence .
Moreover, sociological and anthropological analyses of current prominent civilisations such as the Middle East, China, Africa or India set understanding from the current status quo to the international future crafting .
This is looks at the way in which culture is used as a vehicle of foreign relations. It discusses the underlying logic of public diplomacy and how it relates to public relations. It offers a theoretical explanation of the evolution, rationale and scope of public diplomacy and its dichotomy into soft and hard power. Thereafter, it compares the attributes of soft power in public diplomacy to those in public relations, by addressing the paradigms of soft power and power shift in both spheres and using these to narrow the gap between public diplomacy and public relations in terms of developing strategy.